Jim Michaels was a human living in an Alternate Earth, where he was the first assistant director of a television series called Supernatural, which narrated the life of Sam and Dean Winchester, but only as a narrative fiction.
After Sam and Dean's altercation with Virgil, Jim is on a conference call with Sera Gamble, Bob Singer, and Kevin Parks. They discuss the situation, and Bob tells Sera that Jared and Jensen appear to be on an extended acid trip. Sera offers to fly up to Vancouver and talk to them, but Jim says that he's not sure Jared or Jensen know who Sera is, because "she's new." Bob then tells her that it would be better if Eric Kripke talked to them, since he created the show. Sera is angered by the suggestion, and tells them that Eric is in a cabin somewhere and busy writing his next pilot for a movie called "Octocobra."