Jordan MacNeel

Jordan MacNeel was the owner of Smash! Pow! Collectibles in Salem, Ohio. He apparently had no family, child, or any relative. He had taken his employees Samantha Juarez, Dirk Winchell, and Stuart Blake under his wing and taught them everything he knew about comics and gaming.

Jordan was renowned for his overprotectivity for his belonging. Due to this he installed many locks and anti-theft glass in his store.

His relationship with Stuart was not good, due to Stuart persistent theft behavior. He fired Stuart two times due to his persistent thefts from the store. At some point, he has unspecified cancer and died because of it. When Jordan died of cancer, he left the store to Samantha and Dirk as heir of his shop.

At some point, he had a Batman keychain, which he used for keeping his keys. Due to using it for long time, he becomes attached to it. After his death, Jordan's spirit becomes tethered to his Batman keychain.

Due to cremated after his death, his ghost form was shapeless.

Season 14
Frustrated at Stuart Blake's continued theft of items in the store, Jordan spirit awakened and he become determined to take the matter by his own, even it means that it will resulting Stuart eventual death. Jordan follows Stuart home after he locks up the store one night. He possesses a Panthro figure that Stuart had just stolen from the shop and viciously beats him with it.

After Sam and Dean and Stuart's mother leave the house, Jordan attacks Stuart once again, using a chainsaw to severely injure him. When Dean goes to investigate, Jordan throws the chainsaw at Dean as a warning, narrowly missing him.

After learning that Stuart survived his attack after Stuart's mother returns the keys to the comic shop, Jordan possesses the life-size mannequin of Hatchet Man, knocking Sam unconscious and taking the shop's keys before heading for the hospital to finish off Stuart. Learning they are dealing with a ghost, Dean puts Stuart and Dirk Winchell in a ring of salt while he hunts for Jordan. However, when Jordan's ghostly presence scares Dirk out of the room, he comes face to face with Jordan in the Hatchet Man mannequin. He tells Jordan that Stuart is their friend and if he wants him, he will have to go through him. Jordan turns his attention to Dirk and begins pursuing him through the hospital into the morgue, where a fight ensues with Dean Winchester. As Jordan is about to kill Dean, Sam and Samantha Juarez arrive and burn the Batman keychain, laying Jordan spirit to rest.

Powers and Abilities
Jordan MacNeel was moderately powerful ghost
 * Material Possession - Lacking of physical ghost form, Jordan was relied only to possessing dead things (like toys, action figure, or mannequin to even a chainsaw) to interact with people.
 * Super Strength - He was able to knock Sam and Dean quite easily.

Weakness

 * Burning His Keychain - As he was tied to the keychain, burning it was the only way to put him to rest. Sam burned his keychain with ethanol.

Trivia

 * Jordan's ghost shared similar traits like Chester Johnson's ghost. He seemed completely mindless and driven simply by his personal hate against and deep frustation to Stuart behavior. He also acted completely animal-like, to the point even he never interacted by voice and completely mute, only growling and screaming when he was put into rest again. He also showed no hesitation to kill Dirk, one of his pupil who was stated to be very close to in life.
 * Jordan also third ghost that somewhat cannot maintain his ghost form due to cremation of his body and relied on possession to interact with living. The similar cases also seen in ghost of Dirk MacGregor, Jr. and Chester Johnson. Chester, however, was able to manifest his ghost form in the end.